Learn Internet Marketing, SEO Tutorial

This e-book on Internet marketing and search engine optimization is currently free; it will be sold in the near future. HTP Company has been working on search engine optimization and Internet marketing since 1996. Many changes have occurred over this time period, we are not focused on the past and history in this book. We are totally devoted to what works today and will update this book on a regular basis. Search engine optimization (SEO) and training is a topic that is well suited for an e-book because of all the constant changes.

SEO can be difficult and confusing. There are no shortcuts to professional Internet marketing and search engine optimization. You must invest time and have long term patience and commitment to be successful.

The bottom line is that search engines need to list good sites at the top of their search results. Search engines are constantly finding more ingenious ways of doing just that. If you find ways of delivering real value to your web site visitors, then the search engines will find ways to rank your site at the top of their results. Right?

Mostly Right? What do I mean? So you need to think like a search engine and deliver value. Please see below for details.


We have thousands of top rankings for our clients. Please phone us at 805-493-4450 and we can give as many examples as you would like.

Here are just a few samples of thousands. Please click on the links below and see what company is in the top 3 out of over 15,000,000+ results. Samples below are provided to prove we know what we are talking about. Why would any one listen and follow the advise of an SEO expert consultant that offers no proof of results? Theory is fine and very interesting to study, however most people want to learn how to achieve top search engine optimization results in an hands on practical way also. more...

Principles of Marketing

What is marketing? If you are asking that question then this tutorial is for you! KnowThis.com's FREE textbook quality Principles of Marketing series offers the Web's most detailed coverage of marketing. The tutorials focus on the key concepts and functions that are common to most marketing situations no matter an organization’s size, industry, geographic location, etc.

The tutorials are ideal for:

1. students and teachers in an entry-level marketing course
2. those entering the business world who have not been exposed to business courses
3. anyone starting a business but who lack an understanding of key marketing concepts.

Upon completion this tutorial will be quite extensive with updates delivered at regular intervals over the next few months. more...

Website Design: Design for Sales

These elements should be common to all sites:

Small file sizes

so the pages load quickly. Yahoo! is still the gold standard because it loads in less than 8 seconds at 28.8k connect speeds (in part because of 200 peering agreements). Your 80K page should load in 2-3 seconds.

Sensible navigation

Navigation elements should clearly show surfers where they are and how to accomplish their goal. Use descriptive words in your links so people will know what to expect when they click.

Worthwhile content

Content is required for many reasons. Search engines won't rank a site without content, surfers won't stay or trust you, and webmasters won't link to sites without content. No matter what your subject, you must provide information or a service to built links and traffic.

Website Usability

Website usability is critical to converting surfers to customers. Usability is a measure of how easily a surfer can "work" your site. The easier your site works, the more likely you'll make a sale. Read Jakob Nielsen's Book or Jakob Nielsen's Website for more information.

Search Engine Optimization

All sites should include basic search engine optimization. It doesn't take long to do a reasonable job. See our section on search engine ranking.

Clear purpose

Know what you want your surfer to do, then design everything to accomplish that goal.

Built in sales process

If you're selling something, every page should be one click away from the sale.

more...

Search Engine Optimazion

Search engines and directories are often confused. It is important to understand the differences.

Search Engines use robots

Search engines use web crawling robots and computer algorithms to figure out how to list sites. These algorithms rely on keyword density and placement calculations as well as analysis of "link popularity" to determine your rank. Google is a popular search engine.

Directories use people

Directories have human editors who categorize your site and write its link title and description. A listing on a major Directory will influence your link popularity significantly and increase your rank on search engines. Yahoo is the largest directory.

Search engines and directories both supply traffic that is more likely to buy whatever product you are selling. That's because it's full of newbies and people on a mission. more...

Search Engine Optimization

Search engines and directories are often confused. It is important to understand the differences.

Search Engines use robots

Search engines use web crawling robots and computer algorithms to figure out how to list sites. These algorithms rely on keyword density and placement calculations as well as analysis of "link popularity" to determine your rank. Google is a popular search engine.

Directories use people

Directories have human editors who categorize your site and write its link title and description. A listing on a major Directory will influence your link popularity significantly and increase your rank on search engines. Yahoo is the largest directory.

Search engines and directories both supply traffic that is more likely to buy whatever product you are selling. That's because it's full of newbies and people on a mission.

Website Traffic Programs

A Traffic Exchange Program is a service for webmasters. It leverages the behavior of webmasters and surfers to generate large volumes of highly targetted traffic and it benefits the members of the program as well as the owner of the program. Perfect for a motivated webmaster with moderate technical skills.

Primary Benefits:
Low cost, limited risk. Marketing and management are straightforward. Effective traffic generator.

Risks/drawbacks:
Traffic programs are more difficult to promote than programs with monetary incentives, but this is balanced by lower risk. more...

Affiliate Program Tutorial

This Affiliate Program Tutorial (updated 2008) aims to give you a quick overview.

It's your road map to success as an affiliate.

I've been earning a good living from affiliate programs since 1998. Based on that experience, this tutorial tells you the 18 steps to take to generate a useful income from affiliate programs.

No tricks. No gimmicks. Just solid, reliable methods designed to work for years.

You have the choice of many different ways of earning affiliate commissions.

In my experience, you'll have your best chance of success if you do the following. Find a niche and create a useful, interesting, content-rich, keyword-rich website on one topic and weave in affiliate links and AdSense ads.

This method - with the more recent addition of AdSense ads - has worked beautifully for me since 1998.

I urge you to master this basic method. It's a bit like serving an apprenticeship.

As part of your apprenticeship you'll learn SEO (search engine optimization) skills, copywriting skills and various other Internet marketing skills which will prove to be invaluable, whatever route you choose next.

With any luck, you'll have a bit of fun, too! I do.

I include Google's AdSense in this tutorial. Strictly speaking, AdSense is an advertising network. However, in many ways it's similar to an affiliate program. I think AdSense is fantastic. It's free to join, free to use and easy to use.

It's often much easier to earn good money from AdSense than affiliate programs, so it's essential that you include AdSense in your plans. more...

Web Promotion Resources: The same resources we use

At the top of the list are 3 resources that deserve special mention because they have been crucial to our education and continued success. These are not paid endorsements.

Adventive.com's Moderated Discussion lists

Free, moderated opt-in email discussion elists. Their I-Sales Discussion List is required reading at business schools. I read it every day.

Workz.com Webmaster Resources

Expert advice, guest expert articles, several quality newsletters.

Search Engines: The Unfair Advantage Book

A comprehensive overview of internet marketing with search engines and directories. Information is refreshed monthly. Comparisons, research, charts, insights, tips, tricks and techniques. If you want to jump start your understanding of the search engines and directories you can't go wrong with this. www.searchengine-news.com

Search Engine Optimization by RankWrite

The Rank Write Roundtable answers your questions about search engine optimization, SEO, online copywriting and writing for the search engines. more..

Internet Marketing: It's about closing sales

Internet Marketing and Website Promotion Basics.
Internet marketing is similar to marketing with other media, and as with traditional media you still need a good product. The important differences are that you get instant feedback on the effectiveness of your marketing and traffic generation is done differently than with physical storefronts. Traffic Generation on the internet involves gaining the cooperation of other webmasters. more..