Learn Internet Marketing, SEO Tutorial

This e-book on Internet marketing and search engine optimization is currently free; it will be sold in the near future. HTP Company has been working on search engine optimization and Internet marketing since 1996. Many changes have occurred over this time period, we are not focused on the past and history in this book. We are totally devoted to what works today and will update this book on a regular basis. Search engine optimization (SEO) and training is a topic that is well suited for an e-book because of all the constant changes.

SEO can be difficult and confusing. There are no shortcuts to professional Internet marketing and search engine optimization. You must invest time and have long term patience and commitment to be successful.

The bottom line is that search engines need to list good sites at the top of their search results. Search engines are constantly finding more ingenious ways of doing just that. If you find ways of delivering real value to your web site visitors, then the search engines will find ways to rank your site at the top of their results. Right?

Mostly Right? What do I mean? So you need to think like a search engine and deliver value. Please see below for details.


We have thousands of top rankings for our clients. Please phone us at 805-493-4450 and we can give as many examples as you would like.

Here are just a few samples of thousands. Please click on the links below and see what company is in the top 3 out of over 15,000,000+ results. Samples below are provided to prove we know what we are talking about. Why would any one listen and follow the advise of an SEO expert consultant that offers no proof of results? Theory is fine and very interesting to study, however most people want to learn how to achieve top search engine optimization results in an hands on practical way also. more...

Search Engine Optimazion

Search engines and directories are often confused. It is important to understand the differences.

Search Engines use robots

Search engines use web crawling robots and computer algorithms to figure out how to list sites. These algorithms rely on keyword density and placement calculations as well as analysis of "link popularity" to determine your rank. Google is a popular search engine.

Directories use people

Directories have human editors who categorize your site and write its link title and description. A listing on a major Directory will influence your link popularity significantly and increase your rank on search engines. Yahoo is the largest directory.

Search engines and directories both supply traffic that is more likely to buy whatever product you are selling. That's because it's full of newbies and people on a mission. more...