Principles of Marketing

What is marketing? If you are asking that question then this tutorial is for you! KnowThis.com's FREE textbook quality Principles of Marketing series offers the Web's most detailed coverage of marketing. The tutorials focus on the key concepts and functions that are common to most marketing situations no matter an organization’s size, industry, geographic location, etc.

The tutorials are ideal for:

1. students and teachers in an entry-level marketing course
2. those entering the business world who have not been exposed to business courses
3. anyone starting a business but who lack an understanding of key marketing concepts.

Upon completion this tutorial will be quite extensive with updates delivered at regular intervals over the next few months. more...